As we know search engines do a pretty good job at filtering duplicates, but it is still pretty difficult to determine the original webpage. To prevent this from happening, search engines try to determine the original source, so they can show this URL for a relevant search query and filter out all the duplicates. Why is it important to prevent duplicate content?Īs mentioned above search engines don’t like duplicate content / plagiarism because users aren’t interested in looking at a search results page containing multiple URL’s, all containing more or less the same content. In this case the same text is found on multiple domains. This means the same text is found on multiple pages on the same URL.
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